Concert Tickets Coming Soon!

$223,659 Raised in 2024

Top Teams: Pink Pioneers, Tech Queens

Concert Tickets Coming Soon! $223,659 Raised in 2024 Top Teams: Pink Pioneers, Tech Queens

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Take action. Get Involved.

Make an impact.

Thursday, October 9th, 2025

#TechInPink2025

About TDOP

A pink ribbon symbol representing breast cancer awareness, surrounded by pink electronic circuit lines, with the overlay text 'Tech Day of Pink'.

All funds raised through TDOP are donated directly to the Breast Cancer Research Foundation (BCRF).

Tech Day of Pink takes place annually on the second Thursday of October (Breast Cancer Awareness Month). This year’s Tech Day of Pink will take place Thursday, October 9th, 2025.

On Tech Day of Pink, we invite technologists and IT professionals to post a picture of themselves wearing pink or a Pink Ribbon on social media and share what the Pink Ribbon means to them with the hashtags #TechInPink2025. For more ways to participate, visit the Participate section

Total Contributions

$0

Hours of Research Funded

+0

Highlights

Last year in 2024, we held our third annual benefit concert with an amazing performance by Grammy nominated singer-songwriter, Pink Sweat$. Stay tuned for news on the concert lineup this year!

Stage setup with two black chairs, floral arrangements, and a large pink backdrop with the text "Tech Day of Pink".
Pink Sweat$ performing on stage with pink floral arrangements in front. One man is singing into a microphone, wearing dark sunglasses and a pink jacket, and the other man is playing an acoustic guitar, wearing a red hoodie.
Decorative drink table with illuminated pink letters spelling 'TDOP,' bottles of liquor, a bouquet of flowers, and a bartender activating a shaker in the background.
Donna McKay and Michael Smith standing in front of a pink floral wall with a neon sign that reads 'together we are strong.' The woman has blond hair and is smiling, wearing a black jacket with a pink ribbon pin. The man has short dark hair, is also s
Display of pink and white roses in white buckets, with a red sign that reads ‘CLINIQUE GIFT’ and people in business attire in the background.
Large digital sign welcoming visitors to a Wellness Bar, sponsored by Juice Eternity, with a person standing nearby crossed arms, a display of bananas, a menu with fresh juice options, decorative illuminated letters spelling 'TDOP,' and a small potte
Clinique skincare display at a promotional event with two white folding chairs, pink and green packaging, and product samples on a small round table.
Four people standing together at a breast cancer awareness event, with a pink ribbon and a backdrop reading 'Tech Day of Pink' and pink ribbons.
Two women at a table selling apples and promoting Youthtopia skincare products, with a large Youthtopia poster, wooden crates of apples, tickets, and a tablet.
Two women standing in front of a pink flower wall; one woman has blonde hair, glasses, and is smiling, wearing a gray blazer and pink shirt; the other woman has dark hair, glasses, and a pink ribbon pin, smiling gently, wearing a dark blazer.
Group of five people smiling at a photo event with pink floral background and neon sign reading 'Tech Day of Pink'.
Two men in suits standing in front of a pink flower wall with a neon sign that reads "Tech Day of Pink" and pink ribbon pins on their lapels.
Four people standing together at a pink-themed event, wearing pink T-shirts with the text "Tech Day of Pink" and a pink ribbon logo, against a pink floral background with neon lighting.
A man and a woman standing in front of a pink flower wall with a neon sign that says 'Tech Day of Pink.' The man is wearing a dark blazer with a pink ribbon pin, and the woman is wearing glasses, a pink dress with floral print, and a lanyard with a h
Artist Pink Sweat$, smiling, wearing sunglasses, a white shirt, a black tie, a pink blazer, and an earring, standing in front of a pink flower wall with a neon sign that says "Tech Day of Pink".
Three insulated tumblers with pink, white, and black colors, each with a breast cancer awareness ribbon and 'Tech Day of Pink' text, and straws on top.
Neon sign that reads 'Tech Day of Pink' in bright pink outlined text, set against a background of purple-pink flowers.
Group of people participating in a Walk-A-Thon event outdoors in an urban area, holding a banner that reads 'Walk-A-Thon Tech Day of Pink'. Some participants are wearing pink shirts and accessories, with city buildings in the background.
Two men in formal attire standing in front of a pink rose wall with a neon sign that reads "Tech Day of Pink."
Pink velvet couch with a pink cushion that says "Tech Day of Pink" and a vase of pink flowers in the background.
Two men smiling at a breast cancer awareness event with a pink floral background and a neon sign. Both are wearing pink shirts with the text "Tech Day Of Pink" and pink ribbons.
Six women gathering together in front of a decorative pink and white background, smiling and taking a group selfie with a smartphone. They are hugging and appear to be celebrating or enjoying a special occasion.
Two smiling individuals, a woman and a man, holding pink pillows with the text 'TECH DAY OF PINK' and the Paramount logo at an event with pink lighting and a digital screen in the background.
Two women smiling in front of a pink floral background with a neon sign that reads "Tech Day of Pink". One woman has blonde hair, glasses, and is wearing a pink shirt and gray blazer. The other woman has dark hair, glasses, and is wearing a dark jack
Four people posing in front of a pink floral wall with neon sign that reads "Tech Day of Pink". They are wearing pink T-shirts with 'Tech Day of Pink 2024' and a pink ribbon logo. Two men are wearing black jackets over their T-shirts, and a woman is
A large bouquet of pink tulips, roses, and other pink flowers with green leaves and eucalyptus in a tall green glass vase, alongside several white and purple candles on a gray carpeted surface.
Two pink velvet armchairs with pink decorative pillows, a small metallic side table with a flower arrangement between the chairs, and a plain white wall background.
Two people standing in front of a pink flower wall with a neon sign that reads 'Tech Day of Pink'. The man is wearing a pink blazer, white shirt, dark pants, and white sneakers. The woman is wearing a black top, light pink skirt, and black knee-high
Three people standing in front of a pink rose wall with a neon sign that reads 'Tech Day of Pink.'
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Pink Sweat$ performing on stage with a pink and black backdrop. One man is singing into a microphone, wearing sunglasses, a pink and white patterned jacket, and a white shirt with a black tie. The other man is playing an acoustic guitar, wearing a re
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Pink Sweat$, Tech Day of Pink, 2024
Pink Sweat$, Tech Day of Pink, 2024
Tech Day of Pink Volunteer
Pink Clinique Product for TDOP
Tech Day of Pink Volunteers and Chief Executive Officer Maria Flores-Blanco

Thank you to our Sponsors!

Michael Smith, Founder of Tech Day of Pink, dressed in a suit and tie sitting on a patterned couch, smiling with his right arm resting on the armrest, and a bouquet of flowers in the background.

“Over 316,000 new cases of invasive breast cancer will be diagnosed in the US in 2025 alone. Your participation in Tech Day of Pink is making a real difference towards improving outcomes through raising both awareness and funds for research. Join me on October 9th, 2025 in rallying the worldwide technology community in the mission to end breast cancer within our lifetime.”

-Michael Smith, Founder, Tech Day of Pink

Black and white photo of Donna McKay, Chief Executive Officer of BCRF,with shoulder-length hair, wearing a dark blazer with a ribbon pin.

“The passion and purpose on display at Tech Day of Pink have only grown stronger each year. The technology community shines brilliantly - bound by professional ties, deepened by personal commitment, and united by an unwavering dedication to our shared mission: ending breast cancer. By deploying its powerful network, this unique community is tangibly accelerating progress.”

-Donna McKay, Chief Executive Officer, BCRF

A black-and-white portrait of Maria Flores-Blanco, Chief Executive Officer of Tech Day of Pink, with long wavy hair, wearing hoop earrings and a dark off-the-shoulder top, smiling gently at the camera.

“Tech Day of Pink is a powerful reminder that when we come together, we create real change - not just in dollars, but in hope, research, and impact. Every gift honors a life, fuels discovery, and brings us closer to ending breast cancer for good.”

-Maria Flores-Blanco, Chief Executive Officer, Tech Day of Pink

Logo of the Breast Cancer Research Foundation featuring the acronym 'BCRF' and a pink ribbon symbol.

About BCRF

The Breast Cancer Research Foundation (BCRF) is the leading nonprofit organization dedicated to preventing and curing breast cancer by advancing the world’s most promising research.

BCRF provides critical funding for breast cancer research to accelerate progress in tumor biology, genetics, prevention, treatment, metastasis and survivorship. For more information, please visit BCRF.org.

How to Participate

White hashtag symbol on a pink background.

  • To raise awareness, simply post a selfie on October 9th, 2025, in pink (or wearing a pink ribbon) on Instagram, Facebook, X and/or LinkedIn with the hashtag #TechInPink2025. Multiple CIOs and companies have pledged to donate to the Breast Cancer Research Foundation for this activation.

Pink background with a white shopping bag featuring a heart in the center.

  • We're curating a collection of meaningful items and experiences for our upcoming silent auction, and we'd love your help bringing it to life. Every contribution - big or small - helps us raise critical funds for breast cancer research and makes a lasting impact. If you have something special you'd like to share, we’d be honored to include it.  Thank you to our previous year’s sponsors such as JetBlue, Alaska Airlines, W Hotels, Hospitality King Travel, Tiffany & Co. and so many more!

Pink background with two overlapping white speech bubbles.

  • We want to hear your story and why Tech Day of Pink is important and impactful to you. To find out how we can amplify your voice, please contact Maria Flores-Blanco at: maria.floresblanco@techdayofpink.org

White outline of two hands clasped in a handshake on a pink background.

  • Below are some ideas that our corporate partners have committed to for previous gatherings. These are only ideas and suggestions. We want you to make this your own and celebrate Tech Day of Pink in a way that fits with your culture and organization.

    • Host “pink” events and fundraising efforts for breast cancer research to drive awareness and bring your teams together for the cause.

    • Turn your company logo pink for the day (October 9) or throughout October, Breast Cancer Awareness Month.

    • Reach out to your partners, suppliers and network of tech leaders to encourage them to participate.

Volunteer for TDOP!

Group of people participating in a breast cancer awareness walk, some wearing pink shirts and holding pink balloons, standing outdoors on a paved path surrounded by greenery. Tech Day of Pink Walk-A-Thon for Breast Cancer Awareness

Open Volunteer Roles:

  • Social Media Account Manager

  • Registration Attendants

  • Silent Auction Attendants

  • Bartenders

  • Post-Event Crew

  • Onsite-donation Coordinators

  • Photographer

  • Videographer

FAQs

  • TDOP takes place annually on the second Thursday of October (Breast Cancer Awareness Month). This year’s Tech Day of Pink will take place Thursday, October 9th, 2025

  • TBD.

  • To volunteer for TDOP, you can reach out to maria.floresblanco@techdayofpink.org via email or submit a request through the above section.

  • TBD

Contact

Please contact Maria Flores-Blanco at maria.floresblanco@techdayofpink.org for how to get involved in Tech Day of Pink events.

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